Hasbro Officially Announces Beast Hunters: Prime

Here is what they have to say:

Hasbro launches the TRANSFORMERS BEAST HUNTERS multiplatform brand experience at the 110th American International Toy Fair. The new dragon-like PREDAKING character seen here is featured in the upcoming season of the TRANSFORMERS PRIME animated series produced by Hasbro Studios. (Photo: Business Wire) 

When a fearsome new faction, the PREDACONS, emerge on Earth, OPTIMUS PRIME and the AUTOBOTS adapt with never before seen BEAST HUNTERS abilities to battle this all new enemy. TRANSFORMERS BEAST HUNTERS finds the AUTOBOTS facing off against both the DECEPTICONS and the dragon-like PREDACONS, an unprecedented new foe led by the spectacular PREDAKING character. BEAST HUNTERS is the touchstone for the TRANSFORMERS brand across all platforms in 2013 driven by the award winning "Transformers Prime" animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. and is seen by kids and fans in 182 countries.

So of course I have to have my own Predaking!

Optimus, Smokescreen and Twinstrike came along for the ride...